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After the completion of our first board in 2006, we wanted to create something signature to RoadRash that told the world who we are and where we came from. We wanted an image that would make a lasting impression, something that outlived stickers and paint—we were looking for a permanent mark. Inspirited by livestock branding that appeared on cattle in our home town of Prescott, AZ we created a “brand” that would stand the test of time and like the cattle on the range, identify the owner.